Is Online Marketing Your 7pm to 2am Job? How To Make A Full Transition

Online Marketing

Often, people begin their online marketing efforts as a part time gig, with the transition of moving as soon as possible to full-time self-employment. Unfortunately, as time goes on, far too many people find themselves exactly where they started out: Coming home from a necessary day job they don’t particularly enjoy, and working on their…

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How to Automate Email Lead Generation

automate lead generation

This totally flips the script! Most people stay away from freelancing and offline marketing even though it’s easy money and a very low barrier to entry. The reason for this fear? Finding clients… Brian and I used to cold call and go door to door for small business clients. If you haven’t had the pleasure…

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The Current Content Marketing Ecosystem

Content Marketing Stats

Today’s competitive business environment encourages companies to reach potential customers in multifaceted ways. It isn’t enough for businesses to use traditional advertising strategies. Publishing ads in the newspaper and phone book will not get the job done. Instead, you need a digital strategy that lets you reach consumers online. A look at how much people trust…

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Email Marketing- How Often To Email Your List?

email marketing frequency

The Pareto Principle (80/20 rule) is a principle that’s alive and well in every single one of our businesses and especially with email marketing. 20% of customers generate 80% of profits 20% of entrepreneurs generate 80% of new business created 20% of Authors sell 80% of books 20% of your “to-do-list” will be responsible for…

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How To Test and Track Your Email Marketing Results

Email Marketing Testing

If there’s one thing that separates the world’s most successful with email marketing from those who’re struggling to make a profit, it’s this: tracking and testing. Now you’ve probably heard about tracking and testing before, but maybe you’ve discounted it because it sounds like a hassle. That may have been true many years ago before tracking…

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