Sales Copy: Maximize Conversions By IGNORING Salesmen, Cheats & Liars
Like many, I have personal opinions about sales copy and sales pages in general. For instance, I really don’t like “video-only” sales pages, that force me to watch an entire video to get the message. I’m a scroller – and would much rather READ the key points than wait around to hear about them. But that’s…
Here’s Why Your Sales Letter Isn’t Converting
Been worried that your sales letter isn’t converting like it should be? Copywriting is one of those easy to learn, hard to master essential skills of online marketing. It’s dogged by so many small mistakes that can add up and bring down even what seems like the most incredible piece of content upon first inspection.…
The 10-Step Plan For Writing Blog Posts That Sell
No matter what kind of business you’re running, you’re going to use your blog as an important sales tool. Every post is a chance to make a sale or warm someone up to an idea. You might be selling a product, or you might be selling people on the idea of joining your list in…
7 Proven Keys To Persuade Customers To Buy Your Upsell Offer
If you want to make more money with your business, one good place to start is right after someone buys your front end product or right on the order form itself. Think about it… You have a prospect with a credit card or PayPal account already in their hand. They’re in a buying mood. So…
Benefits Sell, Features Just Pad Your Ego
Wanna know one of the most fundamental rules of copywriting? All comes down to benefits. Benefits sell. Features bore. But this fundamental gets screwed up all the time. Why? Usually it’s because the product creator either writes his or her own sales copy, or wants to have too much input. It’s basic psychology. You create…
