Don’t Be An Internet Marketing Whore!

Selling yourself for money sound like a good way to live your best life, does it?

I thought not.

Of course, the type of “whore” that I’m referring to – and that I emphatically want you to avoid becoming at all costs – is the type of person who is just constantly all up in everyone’s virtual grill.

Let’s take it back to the rock star analogy.

I’ve got a serious of (rhetorical, really) questions that I’d like you to ponder, if only just to extract my point…

Question #1: If you go to a concert that’s being headlined by the great Bruce Springstein, for example, do you enjoy watching the opening acts? Or would you rather just show up and “The Boss” immediately comes out on stage?

Question #2: Assuming that you appreciate the building up of anticipation, how would you feel if, during the opening act, Mr. Springsteen came out on stage and started singing with the band?

Question #3: Assuming that you’d feel cheated out of your anticipation – and that it was no longer gonna be quite as exciting when you “finally” get to see the legend emerge on stage for his own set – how would you feel if he sang almost every song with ALL of his opening acts?

Question #4: Assuming you were a huge Springsteen fan, how would you feel if he released a new album each and every week, week in and week out… month in and month out… year in and year out… decade in and decade out?

Question #5: How would you feel if every third song on every radio station was a Bruce Springsteen song? What if every third commercial that aired on television featured the icon? What if every time you logged into Facebook you saw a Springsteen banner?

See where I’m going with this?

My boy Declan is a huge Bruce fan, which is why I’ve chosen him specifically. But it could be anyone. There is definitely too much of a good thing. In fact, too much exposure removes a lot of the mystique and again, anticipation that true fans NEED in order to keep the enjoyment level strong.

Am I making a lick of sense to you thus far?

I really hope so.

One of my personal favorite artists is one Miss Fiona Apple. Girl came out with her triple-platinum, debut album in 1993. Her sophomore record (which also went platinum) was released in 1996… three years after her first.

Her next two albums hit the shelves in 2005 (nine years later) and 2012 (seven years later), respectively… each receiving critical acclaim.

Now I’m no gynecologist (those are the number-crunchers, right?), but that’s a total of four albums in just under 20 years.

Hardly over-saturation.

And when she does release something new, it’s an effing EVENT for her fans.

This is the type of formula I like to employ with my own marketing. Obviously, I don’t go an average of five years between books. 😀

But I am mindful not to be an attention whore. I don’t wanna always be in the spotlight, overexposing my brand until nobody longer cares. I wanna keep mofos wanting more… but not being able to always have it.

It’s a state of mind that I honestly believe will serve you well if you choose to employ it yourself.

But What Is the Practical Application of All This Chatter?

Well, I’d say that it helps you to relax. Knowing that you don’t always have to be “doing something” (at least, right within public view) may take some of the pressure off and allow you to produce better quality stuff.

Instead of putting your videos, images, and products out ALL THE STINKIN’ TIME… you can actually carefully craft something that’s gonna knock people’s socks off.

Now I can’t tell you exactly what that is for you. Are you a product creator? Are you an email marketer? Are you a blogger?

Just know that this is unquestionably a quality over quantity game we’re playing. When you put out next-level shit, people remember you. They want more from you. They send you email after email asking you when your next “thing” is happening.

Conversely, when you put out tons and tons and tons of mediocre bullshit… crickets chirp.

Be next-level, won’t you?

Check out all 7 of my “Internet Marketing Rock Star” tips right here.

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