Don’t Pick a Niche Because Someone Told You To

choose a niche

Choosing a niche doesn’t have to be intimidating and daunting. In fact, it should be a fun project – and one based on several criteria – the first being that you have a distinct interest in the niche.

Other’s will tell you it doesn’t matter if you have an interest in the niche or not. The only thing that matters is, can you make money from it? From personal experience and mentoring dozens of new marketers, if you don’t have an interest in the niche, it makes it THAT much harder to put in the ground work and play the long term game to build an authority site.

Too many beginner digital marketers come online and the way they pick a niche is no better than playing pin the tail on the donkey. If they hear a successful marketer mention a topic, they jump on it – without ever looking to see if it’s right for them.

You should be excited about delving in to one or more of the things you love best for the business you’re about to create. Never choose a niche because someone told you the money is good and fast.

It will backfire on you if you’re just not interested. Another criterion for choosing a niche is that it has profit potential. You won’t be interested in building a business that doesn’t have any potential for financial success.

Still, you have to look for the niche that interests you – and there’s plenty of those out there for everyone. Keep in mind that the niche you choose will be the one you’ll invest thousands of hours and some hard earned money into and you’ll have to learn some strategies along the way.

Research is the only way to choose an interesting and profitable niche and there’s lots of online help you can use. Keyword research (for volume) is one of the best ways to see how many people are interested in your topic and searching for it using search engines.

Compare various topics to better measure their popularity. Google Trends is simple and free to use to find new related search terms and niches that are still on the rise. Take a look at the results for ‘”athletic scholarships.” This was one of the first niches and one of my largest niche sites. I will check through my main keywords every couple months to identify keyword trends and stay ahead of my competition.


You may see other niches you could either use to branch out or to change your original keyword because of popularity. It helps you pick an angle, too – where you can dig down a bit deeper in a niche and dominate it. Especially helpful if you only have a broad idea of a niche like “diet.” Any of these rising terms would be perfect for a niche site and you would be able to profit from.
Besides keyword research, spend some time researching online and finding out HOW and WHAT others are doing in similar niches. Don’t be turned off if you find there’s a lot of competition.

That simply means that a ton of people are interested in the niche and the marketers are making money. Make sure you avoid hyped-up sales pitches that promise tons of cash can be made overnight.

If you’re building a business that you want to last and prosper, you’ll want to choose a niche that you can branch out into wider markets and where there’s plenty of potential to narrow the market, also.

This means there are ample amounts of consumers for you to sell to, and a ton of different product slants you can develop. Dieting, for example, is a broad niche, but then you can target men or women, age groups, special circumstances like post pregnancy, and types of diets such as low carb, fasting, or calorie counting.

Whatever you do, don’t worry about making a mistake in picking your niche. Most internet marketers have gone into and abandoned a few niches before they find the one that makes them satisfied – and puts cash in their bank account.

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Shane Farrell

Shane Farrell

The “been there, done that” guy in the IM space. From SEO to Amazon and plenty in between, he eventually settled on list building and never looked back. Also a successful solo ad vendor and partner in one of the largest SMS companies back in the day, he’s since turned to sharing his personal techniques for list building by releasing quality products that have been smash hits in the market. Also a successful coach, Shane’s reputation for integrity is second to none. www.im-rebels.com
Shane Farrell
About The Author

Shane Farrell

The “been there, done that” guy in the IM space. From SEO to Amazon and plenty in between, he eventually settled on list building and never looked back. Also a successful solo ad vendor and partner in one of the largest SMS companies back in the day, he’s since turned to sharing his personal techniques for list building by releasing quality products that have been smash hits in the market. Also a successful coach, Shane’s reputation for integrity is second to none. www.im-rebels.com

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