How important is your internet marketing goal to you?
How bad do you really want it?
Here’s the thing – each day has a finite number of minutes. And how you spend each one determines if or if not you achieve your goal.
Think about that.
If you focus for 1/2 your time on things that are not in line with your goal….it will take you twice as long to achieve your goal.
But it’s worse than that.
Because goals feed on momentum.
Meaning that the faster you gain traction for achieving your goal, the faster you achieve your goal, and the better the chance that actually do achieve it.
I often hear people say things like “I really want to achieve (whatever, income, a fitness goal, whatever)” but there are things I can’t control that get in the way. They are things like emails, texts, phone ringing, wife needs something, husband needs something, kids need something, kids have no boundaries so they scream incessantly if they don’t get their way…and on and on.
But here’s what I think:
If your goal is more important than those interruptions, then you would do anything to avoid those interruptions.
You see, what you spend your time on is what is important to you.
If you are continuing to allow the ding of a new email, text or Facebook notification coming in to stand in the way of your success, what you are really doing is making responding to emails more important than your goal.
Which is actually ok. Because it’s your life.
And at the end of your life, if you would rather say “I answered 29,487,890 emails within 2 minutes each” than “I wrote 3 books, coached 387 people to success, and empowered thousands to greater lives through my training’s” then that’s your choice.
Hey, I GET that if you are a doctor that you have to answer your texts when on call. But you probably aren’t. And if you are, you have off time.
And I GET when you say, well I have to spend time with my kids, with my wife or husband. I GET that. But wouldn’t it be better to spend 2 quality hours with them where your head is in the game, than to spend 8 hours telling them to go away because they are interrupting you? Wouldn’t it better to find ways to develop boundaries with your children or spouse and end up spending MORE quality time and less “interruption time”?
Look, I know you might be angry with me right now.
Because you might be thinking, “Shane, you just don’t know my situation.” And you are right, I don’t. But I do know this…success is your choice. And if whatever you are currently spending time on is more important than success…keep doing it.
But if you really want success, and it’s really important to you – wouldn’t it pay to figure out how to deal with all the things that hold you back from success?
Here’s the thing…that’s what I’ve done in my life.
One challenge at a time.
I learned how to make a full-time income online writing ebooks, less than one book a month.
Then I learned how to make a full-time income online coaching clients.
I’ve struggled with answering each email as soon as it comes in.
Because I really want to.
But when I consider the cost…answering every email that comes in is holding me back from being able to reach literally millions of people and help them achieve their goals.
Because the distraction of answering every email when it comes in keeps me from scaling operations to generate tens of thousands of subscribers instead of hundreds.
The distraction of answering every email that comes in keeps me from starting new businesses, new websites, writing new emails, writing new books, creating new trainings.
So the question is…how important is it to me?
How important is success to me?
Is it important enough to choose to spend my time on things that matter?
What about you?
What is holding you back?
What is eating your time?
Are you willing to go through the rest of your life allowing that “time eater” to control you, or are you going to make a change and choose what you focus on?
Are you willing to come to the end of your life and say “I answered texts, I answered emails, I let the kids scream, I let my family control me.”
Or do you want to come to the end of your life and say “I changed lives, I spent quality time with my children and taught them to respect my time, I spent quality time with my wife and husband, and we had a great life together because of the deep respect we have for each other, I had the financial success that enabled me to provide better for my family, and it allowed me to help others less fortunate?”
Look, I know this has been…long and winded.
But I don’t know any other way to fully expose to you my deep thought on this issue.
You see, it’s about more than just “time management” or “writing a to-do list” or “eliminating distractions” it’s about choosing what you succeed it, and simply achieving your dreams – YOUR dreams, not the consequences of your decision to just keep allowing the that detract and distract to continue to run your life.
Do you want to be in control of your life and accomplish your dreams?
Or do you want to allow other things, and other people, to rule you and accept their domination by…just letting them rule you?
Or do you want to take to task the challenge…how important is it to you?
How important is your dream?
And are you man or woman enough to make the hard choices – and follow through – to accomplish that dream?
I hope this helps.
By the way, let’s talk about three more topics like this, that sequentially deal with specific answers to the following questions:
- How do I deal with the fact that my wife or husband is totally not supportive of my time online? (I have a unique way of dealing with this, that gets them on board with you and supporting you, instead of continuing to fight you)
- How do I deal with my children, who insist on getting my attention when I am working? (this is also unique, and it’s a lot more work with children than with your spouse, and will involve more study than just from the email I write (as opposed to the wife/husband issue in (1), which I will deal with 100% in this post) – and I will tell you where to go to get the additional study.
- How do I deal with the constant needs of my subscribers and clients, who email me, text me, call me, and then I can’t get my goals accomplished?
- How do I take control of my day, and get my goals accomplished once and for all?
Let’s dive right into the first question posed above: How to deal with your husband or wife who is not supportive of your work online. Let’s get started:
First, let’s look at the psychology behind this, then I’ll give you the solution.
Put yourself in your spouse’s shoe for a moment and ask yourself if maybe they have even a shadow of a good reason for thinking you spend too much time online.
Have you been spending the last 3 years online, 3-4 hours a day, telling your wife or husband the whole time that you just need “one more month” that you just need to spend “one more thousand dollars” and “next month our life will change”?
Look, I know that may not be your exact situation…but just fill in the blanks so it matches you and your situation.
The thing is, most of the time, your spouse is justified in feeling like you spend too much time online. They might even see it as an addiction, they see the money you spend and think about the things they wish they could buy with that money, they see that you are totally “into” the internet…but not “into” them.
You can see why they might be opposing the time you spend online, right?
So what if you were to tally up the time you spend with your computer right now, and tally up the time you spend with your wife or husband, and add it all together. Then what if you were to balance it out, so you spend half online, and half with them?
For example, maybe right now you spend 4 hours a day online, and you spend 1 hour with your wife or husband.
Add that together, and you have 5 hours. So now you go to your wife or husband and say something in the spirit of this:
“Natalie, I’ve been thinking. It seems like I’ve been spending a lot of time on the computer lately, and even when I spend time with you, my mind is distracted.
I’ve been working with a new coach online, who, believe it or not, wants me to spend less time online, and focus on a few specific things to help me achieve my goals, instead of spending as much time as I am, but without focus.
So here is what I propose:
I know that when you and I spend time together, my mind is distracted, because you know how much I want this “internet thing” to succeed, because it would mean you wouldn’t have to work as much, and we could travel more.
But I want to try something.
I want to spend less time on the computer, but when I am on the computer I will be ultra focused on some very specific actions, my coach has told me to turn email, texting, and search engines off while I am online, and go to a room where there are no distractions, and put in a solid 2 hours of work,
And with the time I am no longer on the computer, I want us to spend more time together. And I am going to make every effort…and you can help me with this… to keep my mind from wandering when we are together.
Somehow I think this might be a little work, and a bit of an adjustment for both of us…but if we get to spend more time together, and maybe finally make something happen online, this would be good for both of us, don’t you think?
Ok, obviously it has to be your words, not mine.
And I also know that it won’t be an easy transition.
It hasn’t been easy in my own life making this happen.
But my wife Natalie is totally supportive.
She realizes that this is our income. If I don’t get the un-interrupted time, I would simply have to go back to the corporate world.
And then we couldn’t travel like we do, and I would work more than I do now, and I would be much more tired when I get off work.
Over time, she has seen that it is to her benefit to just let me work – and she knows that when I get off work in the evening, or in the early afternoon – that I am not going to be checking email (I took the email off my phone, and I don’t generally open the computer between 5pm and 9pm. That is our dedicated time together along with most of the weekends.)
It is good for her.
And it will be good for your wife or husband.
But understand, they aren’t coming to this with the same clarity you have now.
They are frustrated with the time you spend online now. They feel like you are wasting your time online. They feel neglected when you are online, and angry when you answer emails when you do spend time with them.
The conversation I just gave you is one that will initiate the process…but if you don’t follow through by being more productive online…it won’t work.
If you don’t follow through by NOT answering emails when you are spending time with them… it won’t work.
You have to earn their trust again on this issue.
You can do it.
I can help you, if you want me to.
There are 2 ways that you can get my help:
1) Invest in our Breakthrough Rebel Profits training program that I promise will change your daily efficiency, and change your entire life forever.
2) Once you’ve gone through that program, consider enrolling in our group coaching program the next time we offer open enrollment. Here’s the thing…our coaching really is different from the other coaching programs that maybe you’ve been involved in before, or are in now. You get to talk with us personally each week, we hold you accountable for what you are doing (in fact, so much so, we’ve had people tell me I’m too harsh). But seriously…if you hire us…you want results, right?
You don’t want us to baby you around and pat you on the back when you don’t do the work? Because if that’s what you want…we are not the right coach for you. You see, if you enroll in coaching with us, we take my role seriously. Our role is to assist you in achieving your dreams…and we WILL push you to accomplish them!
How to Deal With Children
Do you ever think, “How do I deal with my children, who insist on getting my attention when I am working?”
Ok, I’ll admit, I didn’t really want to do this topic. But if I didn’t this training would really be incomplete. Because I think children are about the 3rd biggest distraction to building your business (incessant emails and spouses are the top 2).
And I also know that in this post I am going to offend people. Maybe you.
You see, earlier in the post, it’s been about you, or in the email about your spouse, it was a clear cut solution.
And I didn’t have to call your problem (ok here it comes) with your spouse not letting you work in peace for what it really is…a boundary issue in your life and theirs.
Because I just gave you a solution that works.
But the reason that it works is that it re-establishes boundaries in your relationship with your husband or your wife. By choosing to spend less, but more efficient, time online, and more, more focused time with them.
And it is the same with children.
You see, children need boundaries.
They need to know what is ok and what is not. Of course a problem occurs when nothing is OK.
Just like with your husband or your wife, if you spend ALL your time online, then they feel jilted, jealous, like you don’t care about them, so on.
So they nag and bug you incessantly, stopping only when you stop working online to give them attention.
And the bugging works. You stop, they get attention.
So how do you change this?
Ok, let me say this first…I’m no child psychologist. But there are plenty of great parenting books out there that deal with the boundaries issue…and if you are struggling with this, you need more than a blog post from me. I suggest you go to Amazon and spend $100 on some books on the topic. You won’t agree with everything you read, but after reading 5 – 10 books on the topic of boundaries and children, you will find yourself much more empowered to create boundaries and get excellent results from them.
But…having said that…I know I can’t leave you hanging with no solution. But please understand this isn’t going to be as clear but as the spouse solution I gave in the last email.
The idea here is going to be similar as with your spouse.
If your children are old enough to listen to reason, you will use the same technique as with your spouse, it goes something like this:
“Johnny, mommy has been spending a lot of time on the computer lately, and not enough time with you, right?
“But I’d like to change that. So instead of working for hours and hours at a time, we’re going to alternate. You and I can do anything you want for an hour, then I’ll work for an hour and you’ll do whatever you want by yourself. Then I’ll spend an hour with you, and so on.
“Would you like that?
“Ok, great…the only thing is, for this to work, mommy’s not going to answer her phone every time it rings when we are playing, you like that? And in exchange, when I’m working for the hour, you aren’t going to interrupt me. That’s a fair exchange, right?”
Here’s the thing…depending on the age of your child (and how out of control your boundaries are) this will work.
Of course, it may need to be repeated and reinforced, and your normal methods of behavior modification might have to be invoked some initially, and of course you MUST hold up your end of the bargain. If you agree not to answer your phone when playing, you CANNOT. If you do, you destroy all trust. And then this won’t work.
And might I repeat…if all this is new to you…buy a few books TODAY on Amazon.
Now, if your child is younger than able to understand what I’ve just shared, then I suggest you get a few books on parenting with boundaries, and learn the techniques. Although you should be getting a feel for how “boundaries” work in life, with your spouse, your children, and others, the complete concept and philosophy of boundaries is too much for a few emails from me…and I truly suggest you invest in a few books on the topic…just go to Amazon and search for “boundaries and parenting” and invest $100…it will be well worth it when your entire life becomes more “under control” as you implement boundaries throughout your life.
In fact, as I write this, I realize that having firm boundaries in my life is one reason I am able to be so focused in my entire business.
Having boundaries allows me to work effectively amidst family pressures, people constantly sending me emails, the phone ringing, and so on.
And I believe that when you master boundaries in your life…your internet business will come together much easier.
So just do it…buy the books, learn and master the boundaries concept in your life…and succeed!
How to Deal With Everyday Distractions That Are Killing Your Productivity
In this email, I am going to show you my personal method of dealing with distractions that kill productivity, things like email, text, telephones, voice mail, instant messenger, and the plain old lure of the internet.
Ok, on to email, text, telephones, voice mail, Facebook messenger, and lure of the internet.
First, I am going to share my background premise for dealing with all of these things, including all other distractions, even ones I’ve not mentioned.
Then I will tell you how I deal with each of these distractions, one by one.
The real question is not, “how do I deal with these distractions?”
But instead, “what is really important to me?”
You see, I don’t believe distractions are any different than anything else we might choose to spend our time on. Except that because they occur at a time of their choosing, not ours, we call them distractions. You see, in and of themselves, they may not be wrong. But when they occur on their timing, not yours, that’s when the problem occurs.
You see, emails not bad in and of itself. It becomes bad when it rules your life.
Facebook messenger is not bad in and of itself. It becomes bad when it rules your life.
To relate to something non-internet related – food is not bad in and of itself. It becomes bad when it rules your life, shortens your life, and takes your energy away.
Sex is not bad in and of itself. It becomes bad when it rules your life or is used outside of acceptable boundaries.
Playing video games is not bad in and of itself. It becomes bad when your grown son plays video games downstairs all day instead of getting a job.
Are you beginning to see that it’s not the distractions themselves…it’s their uncontrolled behavior that is the problem.
So, how do we fix it?
I think that first of all, we don’t start by saying “Ok, no more email, no more food, no more instant messaging, no more sex.”
I think instead we start with: “what do I really want?”
You see, once you create the framework for what you really want, then you can assign a priority to the “distractions”.
For example, let’s imagine that for food….instead of saying “Ok, I have to eat less bad food”, instead you start with the premise of what you want. You want to weigh 30 pounds less than you do. Notice I don’t frame this as “lose 30 pounds”.
Instead I frame it as “weigh 30 pounds less”.
The difference is that to “lose 30 pounds” you have to focus on “eating less”
But if you focus on “weighing 30 pounds less” (and frame it as “I want to weight….175, for example (men, please 🙂 )”
Then instead of focusing on “eating less”, you focus on “eating exactly what is appropriate to weigh…175”
And when you do that, over time, your weight will approach your goal.
Sure, you will eat less…but your focus will be on what you DO eat, not on what you DON’T eat.
Do you see the difference here?
Now, let’s apply this to your business.
Instead of focusing on “not answering email” or “not answering the phone” – focus on the goal.
What is your goal?
Let’s set a 90 day imaginary goal here of creating 3 internet marketing products and a coaching program in the next 90 days.
Let’s assume you have 4 hours to work per day. If you have more time, your imaginary goal should be stiffer. If you have less time, your imaginary goal should be less. But for this example…4 hours.
That is 4 hours times 20 days a month = 80 hours.
Times 3 months = 240 hours.
Now how do you use the time to achieve your goal?
(Notice we are talking about filling your time with what you want to accomplish, not on getting rid of what you DON’T want to accomplish).
Let’s do it…3 products of 10 hours each. That is 30 hours of writing. Plus about 10 hours of research and preparation. 10 hours to write each sales letter. 10 hours to write 3 promotional emails per product.
This is 80 hours to create the 3 internet marketing courses.
Next – coaching program. Let’s say you create 10 lessons in advance (I don’t recommend this method, but if you have the time and you want to create the lessons first….).
Each lesson takes 2 hours to prepare. That is 20 hours. Then 10 hours to write the sales letter. Then 10 hours to write the promotional email campaign.
That is 40 hours.
All together we are up to 120 hours.
That is 2 hours per day for 3 months or 5 day weeks.
We could stop now and this could accommodate those people who only have 2 hours.
But we won’t. Let’s assume you have 2 hours left per day in this schedule.
What if you were to write 4 articles per day, and repurpose each article as a content email in your email campaign?
After 60 days of work, you would have 240 articles online, and 240 emails in your email campaign (plus the 4 promotional email campaigns you created in your product creation time).
So let me ask you this….would it be worth it to you to just work on your product campaigns as described for 2 hours per day and write articles for 2 hours per day in order to have 3 home study courses, 1 coaching program, and 240+ emails in your email campaign?
Would it be worth it?
Compare it to the last 90 days of your life.
Did you accomplish as much?
Sure, you answered lots of emails.
You read lots of emails. You replied to lots of texts. And you answered the phone while working, surfed the web for new ways to make money online, looked for new traffic sources, etc.
But the truth of the matter is that you didn’t achieve your goals.
And the question is…was it worth it?
Was it worth it to answer all those emails, answer the phone, instant message, etc.?
Was it worth it?
So let’s go to another extreme…would it be worth it if you didn’t read a single email for 90 days, didn’t open skype for 90 days, didn’t answer the phone while working for 90 days?
And instead, you created 3 internet marketing courses, a coaching program, 240 articles and 240 emails?
Would it be worth it?
Here’s the thing…once you decide that it would be worth it NOT to do all the things that keep you distracted… it becomes much easier to put them into perspective.
You see, once you’ve determined that you could live without them for 90 days, and have a better result, then it becomes easier to relegate them to something reasonable – like 20 minutes a day for answering emails, and not answering texts and the phone while working.
Now, 2 common objections I get to this…and I’m going to destroy them viciously now:
I have to answer all the emails my subscribers send me or they won’t buy from me. Ok, if you are doing less than $5000 a month, then it should only take 10 minutes to answer ALL your subscribers questions each day, if you do it in one sitting, and only reply to each person once per day. And if you are doing more than $5000 a month, then it shouldn’t take more than 30 minutes a day – if you do it in one sitting.
And at some point – maybe $10k a month – you make a choice – outsource if for $500 a month – have someone else answer – or stop offering email access as part of your programs and stop answering basic questions like “if I buy your program will it do (x) for me?”
If you look closely at your sales numbers, only about 5% of your sales are likely coming from the people who ask questions, but if you are spending 2 hours a day answering those emails, then you are spending 25% of your time (of an 8 hour day) on 5% of your revenue.
Wouldn’t you be better off doing something else that would increase sales probably much more than 5% during those 2 hours a day, and just allow that 5% loss of sales to occur? Your total revenue would go up if that time was better allocated.
I have to read all the emails other marketers are sending me so that I stay abreast of all the new things in the marketplace and new ways to drive traffic.
Ok, here’s the question…how has that strategy been working for you?
You see, if that’s what you have been doing, but you aren’t making the money you want, then it would make sense to me that the strategy of reading everyone else’s emails and learning their strategies by reading their emails…isn’t working for you.
Here’s the thing…you need to build a solid foundation before you start trying out new sources of traffic. Because every new source of traffic is really just a permutation on an old foundational source of traffic.
And if you can’t make money with the old foundational source of traffic…then you have no business trying out a new source of traffic. In all likelihood, and you know this if you’ve been trying different sources of new traffic, the new traffic isn’t going to perform any better than the old traffic.
Because in all likelihood, you aren’t going to do any better job of driving this new source of traffic than you were with the foundational source.
Let me share something with you….
I still use the same traffic sources I have used for the last 2 years, and my business plan for the next 5 years calls not for adding tons of new sources of traffic, but instead scaling up by hiring more outsourcers, the exact same traffic sources I currently use.
Sure, I tweak them from time to time, make changes the create operational increases in efficiencies…but I continue to use the tried and true traffic that’s been around for a long time, and will likely be here 5, 10, 20 years from now.
Instead of trying a new source each week, hoping to figure something new out that’s not evergreen, and in 6 – 12 months, when that traffic source no longer produces, I have to start all over again. Suffice this to say…I have built my business for the long term, building with traffic that is long term, not a short-term fad.
Having said all of that….I don’t believe there is any good reason to read emails for an hour a day to find out what your competitors are doing. If you want to know, set aside an hour a month for “competitor research”. But you don’t need to do it every day.
Maybe at this point you are thinking… “Ok, I give in.
“I want to learn to run a business the way you do.
“This makes a lot of sense to me. I am ready to not only take charge of my time…but also to build a real business the way you have described above in this post.”
If that’s the case, I suggest you invest in our Breakthrough IM Profits Coaching Program.
It teaches you our entire system, from A-Z, including traffic sources, product creation, email campaign writing, back ends, and long term automation and monetization.
I can say this with confidence: if you like what you have been reading from me the last few days, and you want to change your life and your business, and get crystal clear on what it takes to have that in your life….this training program will do it for you:
I am so consumed with achieving my goal…just like a runner who is so consumed with winning Olympic gold that if a stray dog were to run next to them and bark at them to stop and play, then would ignore the dog, and continue running to achieve their goal of winning Olympic Gold.
That’s how I do it. I know exactly what I want.
And I work each day on those things that will get me closer, and block out those things that will not.
For example: email: answer email 2 times per day 12 noon, and 4 PM. JUST DON’T OPEN YOUR EMAIL BROWSER
It’s just like food….don’t want to munch on M&M’s during the day…you don’t open the bag. Better yet, you don’t buy the bag in the first place. You have to control your environment, instead of your environment controlling you.
Text: leave the phone in a different room when working
Voice mail: ditto
Facebook messenger: try not to use it. Some people think it’s a time saver. It’s not. I tried it for a few months. Every time I used it is was a waste of my time. Just about everything could have been done with 3 emails. 12 noon today, 4 PM today, 12 noon tomorrow. Oh, you say, that means your subscriber or client or outsourced worker has to wait 24 hours to get their problem solved. Look, whos time is it anyway? Theirs…or mine?
Lure of the internet: willpower – turn it off if you can’t resist.
Look, by now you are really seeing how I am able to be so productive. I am ruthless with my time.
It’s my time. Not anyone else’s. So it is my choice to be in control of my time. And if let 100 people who have questions that can wait 4 hours, if I let texts that can wait 4 hours, if I let telephone calls that can wait 4 hours to control me….then that is shame on me.
And same thing with you.
It is your responsibility to control your actions during the day.
If you do, and you set goals, action plans, then do the actions, and strategically ignore the distractions…you can be successful. If you are willing to make the hard choices, to simply eliminate or control what is controlling you…you are choosing to NOT be successful.
It’s your choice.
How do I take control of my day, and get my goals accomplished once and for all?
I really think that was answered, at least in undertones, above in the post.
But for clarity…I’ll spend a few minutes on it.
I start with my year goals. I then make monthly goals based on my yearly goals (what do I have to do each month to fulfill my yearly goals). Then I create weekly goals based on those monthly goals (same principle). Then I create daily goals based on those weekly goals.
So each day I know before I start the day what I need to do that day to accomplish my yearly goals.
And I simply do that thing first. Once that’s done, I answer emails, help clients, start on tomorrow’s work, go to lunch, quit for the day, go skiing, whatever.
But before I do anything else, my goals for the day are accomplished.
I know this sounds really simple.
One goal at a time
Here’s the thing. If you focus on 4 big goals at one time, the odds that you will achieve any one of them go way down.
Because you are distracted. It is not easy to focus on multiple goals at the same time.
It’s much easier to achieve one goal, than to try to achieve 3 or 4 at one time.
Maybe that’s the first secret of goal accomplishment 🙂
Focus on one big goal at a time. Finish it.
Then start another.
On down the road, once you become good at “finishing” – then you can add another goal.
Work on 2 goals at a time.
If that goes well…consider adding another.
If it does not go well, go back to one goal at a time.
Which would you rather do:
Focus on one goal at a time, for 90 days each, and in 365 days accomplish 4 goals.
Or try to do all 4 at one time, and find after 365 days that you have not achieved any of your goals?
How Do I Handle Temptation?
Here’s the thing…I am tempted each day to answer emails outside of my dedicated email sessions.
I am tempted each day to turn on skype because someone wants to talk NOW instead of writing a few emails back and forth on my time, not theirs.
I am tempted each day to surf the internet aimlessly.
How do I handle this temptation?
First, remember that I have a set of yearly goals to which I am aspiring, and I know that if I
don’t take the necessary daily actions, I will fail.
But it’s still not easy…so how do I do it?
In a word, it’s WILLPOWER.
That’s right – willpower!
In fact, I just read a GREAT book about willpower – and if you want to truly understand what it takes to exercise willpower in your life…get this book! Once you put massive motivation, willpower becomes something you don’t even think about anymore. This book feels like it speaks to internet marketers and all of the IM Rebels use it and it has become our official saying to get things done in LESS time. Grab “The 10x Rule: The Only Difference Between Success and Failure” and get to work!