One definition of “management” is the ability to take action on imperfect information.
No where is that more true than in the internet marketing space, ESPECIALLY if you’re working for yourself and are, therefore, your own manager…
I worked for years in the hospitality industry, restaurants and hotels. Spent TOO much time working WAY TOO hard as a manager.
And let me tell ya, the definition holds. Every day countless decisions needed to be made with not just imperfect information, sometimes a complete lack of it.
But you know what? Customers still got served. Money still changed hands. Staff had jobs and business continued…
There are countless reasons why anyone “should” delay moving forward in their IM business.
“My squeeze page isn’t pretty enough”
“I don’t have email swipes on my JV page”
“My support desk isn’t set up”
“I don’t have enough products in my funnel”
“I’m not sure if that girl at the coffee shop likes me”
And on, and on, and on.
STOP IT. Stop worrying about what you don’t know, and focus on what you do. I can’t tell you the number of 6 figure product launches I’ve personally witnessed that went off with way too little information, way too close to launch.
I’ve seen JV pages promising email swipes that had nothing but dead links THROUGHOUT the entire launch.
Heck I’ve seen vendors promote their launch and not even have working links for affiliates until the launch was underway…
Dead sales pages, hacked sales pages, horrible copy and the list goes on.
And you know what? In all of the above cases, sales still got made. Customers got what they ordered. Affiliates got paid.
Point of all this? Whatever your project, it’ll never be perfect. No point waiting to get it underway until it is, or it will never set sail.
Be a manager. ACT on imperfect or incomplete information. Then tweak and improve as you go along.
As the other Rebels can tell you, I’m not really a “fly by the seat of my pants” guy. But in this case, I’ll travel airmail all day long.
Moral of the story? Nothing is perfect, except inaction. And those that act, even on weak or imperfect information, will ALWAYS outperform those that delay waiting for the perfect moment to take the plunge.
Need another kick in the proverbial pants? Check out this earlier post on mindset…