No matter what kind of content you’re creating, you always have one goal: keep your readers reading. And now you too can hook and engage your readers using these 40 hacks for creating content that people really love.
Check them out…
1. Offer Tips
Instructional content is great. But what’s even better is when you offer tips on top of that content. Tips are useful. They help people take action. And they even make readers feel like they have insider information. All of that adds up to engaged, satisfied readers.
2. Compile FAQs
If you pay attention, you’ll see the same questions in your niche pop up repeatedly on blogs, forums, social media groups and on sites like Quora. The next time you see these questions, collect them. Then compile a list of frequently asked questions with your very best answers. You can bet your readers will gobble it up.
3. Share Resources
No matter what people are trying to do, they tend to spend a lot of time researching resources.
E.G., Which blog plugins should they use? What gear do they need to train for a marathon?
You can make your readers fall in love with you and your content by sharing your most trusted products and resources. They’ll save time, they’ll save money. What’s not to love?
4. Provide Examples
Sometimes information just goes over your readers’ heads. You can help clarify concepts by providing specific examples. This not only helps engage readers, it also helps them move towards taking action since they now have a clear example of what to do.
5. Compile Lists
People love lists. That’s why even comedians tap into “top ten” lists. You too can keep your readers engaged by sharing lists. For example:
• Top Five Ways to Lose Weight
• The 27 Best Marketing Blogs on the Planet
• 101 Car-Restoration Tips Every Enthusiast Ought to Know
6. Take Screenshots
Are you explaining how to use software, taking a tour or a website, or even reviewing an online product? Then take screenshots. They provide visual interest to your content and keep readers’ attention.
7. Create Templates
If you really want to provide something useful to readers, then give them the tools they need to take actions. Templates make a great choice for this purpose. For example:
• Sales letter templates for copywriters.
• Invoice templates for small business owners.
8. Provide Step-By-Step Instructions
Not everyone knows what you know about a topic. So when you say something like, “Install a WordPress blog,” you readers might be scratching their heads. That’s why you can keep readers engaged and moving forward by providing exact instructions for complex processes.
9. Create Infographics
Not everyone learns well from reading words only. That’s why you might consider creating an infographic, which is a visual representation of data and information.
For example: “How metabolism really works…”
10. Inject Humor
People don’t just want to be educated; they want to be entertained too. That’s why you should inject some light humor into your content, which will keep people laughing and reading along.
11. Tell Stories
Nothing draws a reader and hooks them on an emotional level like a good story. That’s why you’ll want to share inspirational, funny or even parable-type stories to help you get your point across.
12. Provide Worksheets
Worksheets are another good choice of tools for helping readers take action on what they’re learning. For example, you might provide nearly bankrupt readers with a debt-management worksheet.
13. Offer Checklists
Checklists do two things that readers love. First, they condense a complex process into a series of actionable steps. And secondly, they serve as a useful tool to use when it comes time to take action.
TIP: For best results, make sure your checklists are printable. And then encourage users to actually print and use them.
14. Create Mind Maps
Creating mind maps for non-linear thinkers is a welcome addition alongside your regular content. It gives everyone a new way of looking at and consuming the information. You can start making mind maps by using free software such as FreeMind or TheBrain
15. Create Actionable Content
The idea here is to offer at least one thing that can be done quickly to get fast results. People love instant gratification, which is why readers will stay hooked to see how many other actionable tips you’ll share.
16. Explain Complex Subjects In “Lay Person” Language
A lot of people hate combing through scholarly articles with a lot of jargon. That’s why you can thrill your readers by explaining complex subjects and articles in simple everyday language.
For example, if you’re catering to people who want to lose weight, then you can explain the latest article on metabolism (rather than linking to it and expecting your readers to slog through it).
17. Break Big Subjects Into Bite-Size Bits
If you’re sharing “how to” information on a big subject in a place like your blog or newsletter, then break this subject up into a series of posts or emails. Not only does this make the information less overwhelming, it also gets your readers excited about the next installment.
18. Ask Questions
The idea here is to engage readers and make them think. For example:
• Have you ever lost weight and then gained it all back?
• Do you know the secrets of doubling your conversion rates?
• Are you tired of spending hours in the gym with nothing to show for it?
19. Provide Strong Calls to Action
When people take action on what they just learned, they’ll overall be more satisfied with your content. That’s why you’ll want to provide calls to action to get people moving.
For example: “Now that you know the exact elements of a high converting landing page, it’s time to get yours launched. So take the first step now by clicking here to start building your for free – this won’t take long, so do it now!”
20. Offer Illustrations
A well-placed illustration provides these three benefits:
1. It breaks up big walls of text, which makes the content easier to read.
2. It draws the readers’ eyes back into the content, which is always a welcome benefit.
3. It provides a visual illustration to help explain the content. In other words, it adds value to the content.
For example, if you’re sharing information about how to do specific types of exercises, then you can really engage your reader by providing illustrations for each exercise.
Latest posts by Shane Farrell (see all)
- Building Your Internet Marketing Email Buyer’s List - March 30, 2017
- Four Ways To Sell MORE To Existing Customers - March 27, 2017
- How To Research Your Email Marketing Audience - March 25, 2017