Miss Part 1 and Hacks 1 through 20 For Creating Content? Click Here To Read First…
No matter what kind of content you’re creating, you always have one goal: keep your readers reading. And now you too can hook and engage your readers using these 40 hacks for creating content that people really love.
21. Provide New Twists on Old Methods
Our brains actually light up and we get a little pleasurable rush of neurotransmitters when we learn something new. This is why you’ll want to provide new ways of doing things and other novel information to your readers.
But remember, you don’t need to come up with something entirely new. Just presenting old information in a new way (such as via an infographic) might be just enough to kick those pleasurable neurotransmitters into gear.
22. Share Analogies, Metaphors and Similes
This sort of language makes the content more memorable and engaging, which keeps people hooked.
For example, don’t just say something is slow. Instead, say it’s as slow as molasses in January. (Or, better yet, make up your own sayings to keep your content fresh!)
23. Engage The Reader’s Senses
A lot of writers tend to describe something visually, but they neglect the other senses. Don’t do this. Instead, bring in as many as possible.
Let’s imagine you’re telling a story about failing to avoid temptation at a bakery when you’re on a diet. Here’s what you can describe:
• The smell of fresh-baked bread when you first walk in.
• The sound of the bell dinging above the door when you walk in.
• The sight of the delectable pastries.
• The taste of a raspberry-filled pastry.
• The feel of the raspberry dripping off your chin.
In short, bring your readers right into the scene with you!
24. Arouse Curiosity
One very good way to keep readers reading is to simply make them curious about what’s coming up.
For example: “In just a few moments you’ll discover the fat-loss trick Hollywood celebrities use when they need to lose a fast 10 pounds…”
25. Give Them What They Want, Slip In What They Need
Any content you create should be something that people really want (otherwise they won’t read it). But you can also slip in what they need, which will make the content even more useful to them.
For example, people who are looking for money-making information WANT tips for fast results. But they also need strategies to create long-term success. So you might create a report that shares fast ways to make money, while slipping in strategies for building a thriving business over the long term.
26. Showcase The Benefits
In other words, let readers know the benefits of reading this content.
For example, “You’re about to find out how to double your conversion rates with a five-minute tweak!”
27. Create Reader-Oriented Writing
Your content should be about the reader, not you. If it’s about you, other than an occasional story, your readers will quit reading.
So here’s a quick and dirty way to check whether your content is about your readers: simply look at how much you use words like “you” versus words like “me.” If you have more occurrences of “me” then “you,” that’s a sign it’s time to tweak.
28. Use a Conversational Tone
In other words, keep it light and imagine that you’re writing to a good friend. This is much easier to read (and more fun!) than content with a stuffy textbook-style tone.
29. Overcome Resistance
Sometimes as people read your content, they start thinking, “I don’t believe you.” You can help overcome this resistance and build credibility by:
• Sharing your relevant experience with the topic. E.G., You’re sharing your own weight-loss secrets.
• Sharing the results you’ve achieved for yourself or others. E.G., Tell readers that you’ve taught other copywriters, and talk about their successes.
• Sharing any relevant degrees, accolades or awards you’ve won. E.G., If you’re talking about how to write a good novel, then talk about any book awards you’ve won.
30. Be An Authority
People are more willing to read and trust content coming from an expert or authority in the niche. That’s why you’ll want to establish yourself as an authority. For example:
• Share your best content so that people can see for themselves that you’re an expert.
• Share testimonials from people who refer to you as an expert.
• Be confident when you share your strategies, as this naturally helps position you as an authority.
And related to this…
31. Borrow Other People’s Authority
If you haven’t yet established yourself as an authority, then you may want to borrow other people’s authority to boost your status.
One way to do this is to get quotes from authorities in your niche about you and your expertise. For example, if you wrote a book on back pain, then get several doctors to endorse your book.
32. Empathize With Your Readers
People often feel like no one really understands or cares about their problem. If you can demonstrate this understanding, they’ll keep on reading.
For example: “I know what it’s like to get winded and then embarrassed when you climb even one flight of stairs…”
33. Be Honest
The idea here is to tell the good, the bad and the downright ugly of everything. For example, if you’re reviewing an affiliate offer, then be sure to list both the pros and cons of the product.
This absolute honesty draws readers to you and builds their trust. In turn, they’ll keep reading – and they’re much more likely to buy what you’re selling.
34. Flatter Your Readers
People like flattery, even when they know it’s intentional flattery.
Try this: “I know you’re a smart [type of person] because [insert something they are likely to do or not do]…”
Example: I know you’re a smart marketer, because you spend time reading blog posts like this on a regular basis to stay in the loop…
35. Capture Their Imagination
If you can get people thinking about how they’ll feel when they use a product you’re promoting or the information you just provided, the you are one step closer to getting them to take action.
For example: “Imagine how you’ll feel when you open your email to see dozens of sales notifications filling your inbox…”
36. Provide Variety
People get bored when they’re faced with the same ol’ type of content every time they visit your blog, read your newsletter or go to your social media page. That’s why you’ll want to provide variety. Give them short tips today, a lengthy “how to” article tomorrow, and an inspirational post the day after. This will keep people interested and coming back for more.
37. Share Your Best Stuff
People don’t like it when they feel like an author is holding back the best bits for later. So don’t do that. Share your best stuff to keep people engaged. Share your best stuff to build trust. Share your best stuff for free, because it will give people an honest taste of what your paid content is like.
38. Create a Slippery Slide
Every time you sit down to write content, keep the “slippery slide” concept in mind. This is where every word of your content hooks the reader and brings them to the next word… which brings them to the next word… and so on. They start at the top of your content and slide all the way down to the bottom, effortlessly.
You can do this by:
• Arousing curiosity.
• Showcasing the benefits of the content.
• Using emotionally laden words and imaging.
• Being sure the content is about your reader and his problems.
Make the content relevant to the reader in every way, and you can bet they’ll keep reading.
39. Ensure Content Is Accessible
The idea here is avoid $100 words when a $2 word will do. Don’t try to talk above your readers’ heads in an attempt to look smart, because it will likely backfire and get readers hitting their back buttons.
40. Format For Easy Readability
No one likes to read never-ending walls of text. That’s why you’ll want to break up big blocks of text with:
• Enticing headlines.
• Bulleted lists.
• Johnson boxes.
And anything else that breaks up the monotony of the text and engages the reader. Just look at this report as a good example of formatting text for easy readability.
Look at this – you read right down to the end! You know why? Because this very content utilized many of the hacks you just learned about to keep you hooked and engaged.
So now it’s your turn. Put these hacks to work for you to create better content that your readers will absolutely love!