Don’t Be A Tool! Get What You Need, When You Need It…
OMG it’s a new video player! And this one does [insert impossible benefit here] like nothing else ever has! OMG
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leadership
How “Detail-Itis” Can Cause An Inflammation In Your Bank Account
In medical (more accurately Latin) terms, “itis” refers broadly to inflammation. Thus the headline. “Just get it out there.” “Imperfect
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The Case AGAINST Buying…
In the internet marketing niche, there are a few reasons why people buy stuff. Some are actually related to the
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Gee Whizz Mr. Marketer, Your BS REALLY Stinks
If you’re anything like me, you get dozens of marketing emails daily. Fair enough. Many from people you know. Heck,
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Lessons From Nike … A BILLION Dollar Company
Just do it. One simple, beautifully crafted slogan. So powerful. So many ways to interpret. Often the wrong way (easy
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