Pixel retargeting is a method that large marketers and brands have used for years and now it’s time for you to implement in your business. Every time someone visits your website, a pixel is placed on their website browser. This lets the retargeting and remarketing platforms (Facebook, YouTube and Google Display Network) serve tailored ads to people already interested in your brand and content. Just so you know, the only difference between retargeting and remarketing is, if you’re using Adwords, its called remarketing and if you’re using any other platform, its remarketing, but to keep things simple, I’m just going to call them both retargeting.
Retargeting is all the rage right now, especially since so many ad platforms make it possible. But a lot of people scratch their heads and ask, “Just what is retargeting, anyway?”
You can get the answer to that question and how retargeting benefits you by checking out the retargeting FAQ below…
What is retargeting?
Ever felt like a product was “stalking” you as you travelled the web? That’s retargeting.
Basically, retargeting refers to showing a warm audience the same product or ad that they’ve already seen.
Let me give you an example, one that’s probably happened to you…
You go to Amazon and check out a product, such as a beard warmer. (Yes, they totally exist.)
Then you go to Facebook to catch up with your friends. Low and behold, there is an ad for a beard warmer from Amazon in Facebook’s sidebar.
Then maybe you travel to your favorite news site to catch the headlines. Ta-da, there is another ad from Amazon, trying to tempt you into purchasing that darn beard warmer.
Pay attention, and you might see that beard warmer following you all over the web for several days, or maybe even a week or more. That’s retargeting.
We use retargeting with people who have visited our sites and then follow up with targeted ads on Facebook, YouTube and on other ad networks. We love it because the cost per click (CPC) is much lower versus advertising to a wider cold audience.
Technically speaking, how does retargeting work?
Retargeting uses technology to work, namely cookies. When you visit a site like
Amazon, it drops a cookie onto your computer. Then when you visit a site like
Facebook, its advertising platform reads that cookie and shows you an ad related to the products in which you’ve expressed some interest.
The cool thing is that you don’t need to know a lot of techie mumbo-jumbo in order to use retargeting. Just use a well-known ad platform like Facebook, and they’ll tell you exactly how to drop a special link onto your web pages so that they can show your audience related ads when they log into Facebook.
So why use retargeting?
Simple…No more advertising to COLD audiences or stabbing in the dark with your paid ads!
The reason to use it is because it works to close the sale.
Experts figure it takes an average of seven to twelve “touches” before a prospect is ready to buy from you. This is the reason you should have a mailing list, so that you can reach out to your prospects repeatedly. However, not everyone joins your list, so retargeting is a good way to reach out to your prospects long after they’ve left your site. It builds familiarity, which increases sales.
Secondly, sometimes prospects already know and trust you, but they’re on the fence about a specific product. They might leave the sales page with the intention to “sleep on it.” Except when they leave the page, they totally forget about it.
Enter retargeting. Just when the prospect forgets about the product, you put it right back in front of their face. End result? A higher conversion rate.
So what’s the bottom line?
Serving ads using pixel retargeting drives your ad spend down while increasing your conversions! If you have just $5 a day to spend on paid advertising, you can start seeing daily sales in your funnels and products.
Retargeting is a great way to close the sale and boost your conversion rate. Best of all, you don’t even need to be a techie to use it, because advertising platforms like Facebook make it easy for you to retarget your market.
Where can I retarget my visitors?
The three big platforms in pixel retargeting advertising to help you market to your audiences where ever they go…
The platform most people think of when they hear pixel retargeting. Learn our simple steps to grow cold traffic into warm leads and subscribers and turn them into HOT subscribers and sales at every step of your funnel.
This platform is growing daily! Don’t miss out and get in early while you can advertise to your audience cheaply and with very high ROI.
Google Display Network Remarketing:
This used to be only for marketers “in the know” but we show you how to cut through the confusion and create professional, responsive ads that fit all the websites in the Google Display Network for free. No more having to hire a graphic designer like the old days!
But don’t take my word for it – try it out for yourself to see how well it works. I think you’ll like your results! Grow with us today with our Complete Retargeting Pixel Advertising Masterclass. 73 lectures covering everything A-Z in 9.5 hours of video training. One of our most popular courses.