Why aren’t your email subscribers buying from you?
Is it because you are not an expert, you are just pretending to be one for your email subscribers?
Whoa! You say…but I see plenty of people out there making money who aren’t experts.
Hmmm…is that really true?
Ayn Rand would say “check your premise”
And I do too. Let me ask you this.
When you want to learn more about something, lets say video marketing, do you think, I want to go find someone online who knows a little bit about video marketing, or do you say “I want to find the expert on video marketing to learn from”?
How about another topic?
Do you want to learn more about list building?
If you do…do you want to learn from someone who is just regurgitating information online, or do you want to learn from someone who has built a huge list?
Ok, what about product creation?
Do you want to learn from someone who has never created any products, or has perhaps written one book… or do you want to learn from someone who has created dozens of products?
Hmmm…my guess is that for each question, your choice would have been that you wanted to learn from…the expert.
So why do you think your subscribers want anything different?
Do you think YOUR subscribers want to buy your regurgitated niche information that you learned for free online, or you stole by reading someone else’s product in your niche?
Or do YOUR subscribers want to learn from someone who is an EXPERT?
Me thinks they want to learn from someone who is an EXPERT.
So what should all this tell you?
Could it mean that the reason you aren’t successful is because you don’t really KNOW deep inside your niche material. You are just PRETENDING to know it so you can sell stuff to your subscribers.
Stop trying to cheat your way there, regurgitating other people’s information and start teaching YOUR information.
Oh! You aren’t an expert?
Then BECOME one.
What do you think would be a better use of your time this month online?
To spend the next month, 3-4 hours per day, trying to sell stuff to your subscribers, to people who KNOW you don’t know your stuff.
Or to buy 30 books on your topic, read them all, become more knowledgeable in your niche than anyone else who’s list someone is on….
And then NEXT month create a truly original product from your new found wealth of EXPERTNESS?
Look, I know you want to make money NOW…but the way you’ve been trying to make it isn’t working for you, is it?
You’ve been trying to PRETEND you are an expert for TOO LONG…and your subscribers see right through you.
So they DON’T BUY from you.
Instead, they buy from an EXPERT.
And when you become an expert, who do you think your email subscribers will BUY FROM?
You – because YOU are now the expert they trust.
So what are you going to do this next month?
Waste another month pretending?
Or invest a month learning everything you can about your niche?
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