One of the best ways to increase engagement on your content is through a creative and well-written headlines and titles. In fact, it’s estimated that 84% of readers never even make it past your headline. Thus, internet marketers need to aim for persuasive headlines in order to increase click-throughs and keep audiences on their content.
A great headline or title starts with an understanding of your target audience. By knowing what topics, triggers, and hooks elicit emotional responses from your target market, you can then frame your headlines (and content) to capitalize on that knowledge. Generating emotional appeal through tactics like hyperbole can vastly improve your engagement.
Another simple tip for improving your headlines is to use historical data. Look through your most trafficked content and see what trends or similarities you see in the content and headlines. You can also monitor your competition and other industry-specific websites to see what content seems to be generating the most shares and comments. This information should be used to tailor what headline topics resonate best with your audience.
Now that you have a foundation in place, you can start getting creative. One of the best ways to generate headlines is to use external resources. Content creators often become fixated on one or two headlines for their articles, but external tools and resources can help generate unique headline ideas or vantage points. Try reading tabloids or practicing the SVO topic ideation technique at a local brewery.
For more tips on creating effective titles and headlines, check out the infographic below!