Relationship Marketing: Don’t Be Above Your Customers

Customer Service

Don’t ever think you’re too “big” to step down to a beginner’s level to answer questions and engage with your customers and other marketers (who are also your customers). The best way to build your business is to build relationships that are going to be pleasing – both mentally and monetarily.

That means being accessible enough to be on hand to answer your customers’ questions and to converse with them on social networks. It shouldn’t be moments you dread – but, moments you enjoy.

When you have fun with your customers, you’ll help ensure their loyalty and continuing satisfaction with your service and products. Get to know them – not only your present customers, but the future ones.

Know what their wish list contains, what attracts them to certain sites and products and what you can do to make them happy. From the very first interaction with your site, your customers should be delighted and feel they’ve learned something or found a treasure.

There are ways you can please and become closer to your customers and ensure their loyalty through relationship marketing.

Offer solutions. Don’t simply throw things out there for them to purchase. Offer your clients solutions to problems they may have or teach them a way to achieve a goal.

Even though your customers may not have purchased or signed up for anything yet, you can make huge headway into building a relationship if you attempt to solve their problems. That goodwill will go a long way.

Be enthusiastic. Find things about your promotion, product, sites and ideas to get excited about and find ways to instill that enthusiasm in others. Use warm and personal interaction.

A sense of humor helps, too. Get your messages out and keep your clients satisfied and happy. Keep in mind that your audience likely gets bombarded with tons of information every day. If it’s dry and boring, they probably won’t return.

Let them get to know you. Sometimes (especially true with beginners), a new person may feel that he or she isn’t up on the scale enough to approach a more successful entrepreneur.

That’s why you need to let them get to know who you are. You have schedules you have to meet, kids to take to school and games and other obstacles that make you human and approachable. Be sure to communicate this to others.

Positive interaction with others who may visit or sign up to your site, blog or social media site can only improve your relationship marketing and result in long-term camaraderie – which will be profitable in the end.

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Shane Farrell

Shane Farrell

The “been there, done that” guy in the IM space. From SEO to Amazon and plenty in between, he eventually settled on list building and never looked back. Also a successful solo ad vendor and partner in one of the largest SMS companies back in the day, he’s since turned to sharing his personal techniques for list building by releasing quality products that have been smash hits in the market. Also a successful coach, Shane’s reputation for integrity is second to none. www.im-rebels.com
Shane Farrell
About The Author

Shane Farrell

The “been there, done that” guy in the IM space. From SEO to Amazon and plenty in between, he eventually settled on list building and never looked back. Also a successful solo ad vendor and partner in one of the largest SMS companies back in the day, he’s since turned to sharing his personal techniques for list building by releasing quality products that have been smash hits in the market. Also a successful coach, Shane’s reputation for integrity is second to none. www.im-rebels.com

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